Marketing services provider HH Global announced today a series of climate targets aimed at aligning its net zero emissions goal with science-based standards. Among the new targets is a goal for the company to reduce emissions by 90% by 2040, compared to a 2022 baseline.

HH Global became a signatory to The Climate Pledge in early 2021, an initiative co-founded by Amazon and climate change-focused organization Global Optimism, calling on signatories to commit to net zero carbon across their businesses by 2040.

Since that time, many companies’ net zero commitments have come under increased scrutiny as relying too heavily on carbon offsetting as opposed to absolute emissions reductions. In October last year, the Science Based Targets initiative (SBTi) launched its Net Zero Standard, setting stringent criteria that it uses to assess and certify corporate commitments to achieve net zero emissions. According to SBTi, science-based net zero requires decarbonization of 90-95% by 2050, with neutralization of residual emissions that are not yet possible to cut. 

In order to align with the new science-based net zero standard, HH Global outlined key goals, including a 50% emissions reduction by 2030, 90% by 2040, and 10% neutralization by 2040, as well as continued investment in nature-based solutions.

The company stated that it plans to achieve its target by collaborating with clients and suppliers to encourage them to transition to renewable energy and source environmentally friendly materials, as well as work with logistics companies to ensure they use low carbon transport.

In a statement announcing the new targets, the company, stated:

“HH Global is committed to being the first-choice, global, tech-enabled creative production and procurement partner to brands seeking stronger, more sustainable growth. Therefore, it is important that we are continually assessing and improving our ESG targets and framework, aligned to UN Sustainable Development Goals.”